Partnerships enhance work to end violence against women

Partnerships enhance work to end violence against women for the UN Trust Fund-CREAW
Photo: UN Trust Fund Grantee/Dennis Hombe, CREAW, Kenya.

The UN Trust Fund to End Violence against Women (UN Trust Fund) is working in partnership with the private sector, foundations and non-governmental organizations to increase awareness of violence against women and girls while raising funds for women’s organizations working on the front line of supporting survivors, especially during the COVID-19 pandemic. Through dynamic partnerships with socially responsible and forward-looking businesses and organizations, the UN Trust Fund seeks to demonstrate that ending violence against women and girls is a goal that we can all work towards. Choices of consumers, entrepreneurs and philanthropists bring about significant, positive change.

The UN Trust Fund is currently in partnership with:

Mary Kay Inc. and Mary Kay Foundation

Mary Kay Inc., a global beauty company, is committed to empowering women, and working to create a better world by partnering with organizations. The Mary Kay Foundation raises and distributes funds to invest in research to find cures for cancers affecting women and to end domestic violence against women. Mary Kay Inc. and the Mary Kay Foundation contribute to the UN Trust Fund to support initiatives in 70 countries and territories.

Futures without Violence

Futures without Violence, a US-based non-governmental organization, launched a Call for Courage in 2020 for The Domestic Violence Response Fund benefiting the UN Trust Fund and Futures without violence to raise funds contributing to stopping violence and supporting survivors.

UN Women for Peace Association

UN Women for Peace Association, which envisions a world where women and girls have equal opportunities, access to education and freedom to live in peace, supports the UN Trust Fund through dedicated fundraising events.

Wellspring Philanthropic Fund

Wellspring Philanthropic Fund, a private Foundation, supports the UN Trust Fund to accelerate progress on the prevention of violence against women and girls globally through leveraging practitioner-based evidence, specifically from women's and women-led organizations funded by the UN Trust Fund.

Cause-related marketing partnerships:

Several partnerships with the private sector raise funds for the UN Trust Fund through the sale of sustainable and ethical products. These include:

Conscious Step

For each pair of socks to end violence against women it sells, ethical sock retailer Conscious Step contributes USD1 to UN Trust Fund-funded projects.

Mahendi

Mahendi, a US-based woman-owned small business, creates unique products to promote the empowerment of women. It donates to the UN Trust Fund a portion of the net profit from each designated item sold on its website.

SOKO

Since 2014, SOKO has raised almost USD71,000 to support the UN Trust Fund through sales of bracelets and necklaces handmade by women artisans in Kenya. Many of these sales are the result of activism from UN Women Germany, an independent non-governmental organization dedicated to supporting the mission of UN Women. UN Women Germany alone has sold over 10,000 sets of bracelets; contributing to the economic security of the women artisans and creating a sustainable funding source for the UN Trust Fund.

Present and Past UN Trust Fund private sector partners

So far, the UN Trust Fund has partnered with the following private sector companies:

Some of our partnerships focus on providing sustainable and ethical economic opportunities for women to promote economic empowerment, through cause-related marketing sales. These companies include the following:

· Mary Kay

· AVON

· Benetton

· Johnson & Johnson

· Tag Heuer

· Omega

· Verizon

· Viacom

· LDNY

· Conscious Step

· Mahendi

· Soko

· SeeMe

· Yuwei Designs